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Maclaren Buggy Design
As part of a multi-disciplinary team, consisting of Maclaren's in-house design department and their external product designers, WEAVEPLAN has been responsible for the planning and implementing of the colour and textile strategy for push-chairs. This has enhanced the brand identity and has created improved market awareness for Maclaren products world-wide.The development program included identifying future trends and targeting the needs of specific lifestyle groups.
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